The perfect addition to the qualitative researcher's toolbox of methods

 

The Thinking Shed: The home for all your online qual needs.

The Thinking Shed is perfect for anything from Insight Communities to pre / post tasking, because;

• it taps into the social networking mindset

• offers great respondent engagement

• allows clients / customer interaction

• is semi-ethnographical

• and fits in neatly with Behavioural Economic theory

For some projects, The Thinking Shed is excellent as a stand-alone. For others it’s best as part of a mixed methodology. Either way, The Thinking Shed offers the opportunity to optimise data collection quality.

Then it is up to you. Specifying tasks, writing motivating instructions, analysis and interpretation are key to great research. And this is what makes a great qually, whether on-line or off-line is chosen.